Sparking Customer and Culture Connections at Maersk

As an integrated logistic company with offices in 130 countries, Maersk needed to strengthen engagement and reduce attrition amongst new hires. This meant elevating the onboarding experience amongst first-year employees by designing a virtual and face-to-face experience that could be delivered globally. With two core global audiences in mind, the design solution was an experiential and interactive customer and culture experience that could be delivered to an audience of 120 global team members. Each experience focused on how to bring the culture to life through day-to-day interactions and was launched by local teams in multiple languages.